Page inventory and URL structure for aplo.so. Each page has its own file; content used on two or more pages lives in global/. Keep this file in sync with what is actually on disk.
| Route | File | Purpose | Status |
/ | home.md | Primary landing: the problem, the loop, the metrics | draft |
/product | product/index.md | Platform overview — measure, diagnose, act, verify | draft |
/pricing | pricing.md | Tiers and FAQ | empty — blocked |
/solutions/technical-seo | solutions/technical-seo.md | SEO leads and technical marketers | draft |
/solutions/growth-engineers | solutions/growth-engineers.md | Growth PMs and engineers | draft |
/solutions/founders | solutions/founders.md | Founders and heads of growth | draft |
/solutions/shopify-merchants | solutions/shopify-merchants.md | Second vertical | empty — planned |
/compare/geo-vs-seo | compare/geo-vs-seo.md | Why GEO is not SEO rank tracking | draft |
/docs | — | Documentation hub, see docs/outline.md | separate surface |
home.md, pricing.md
Platform overview. Feature-level sub-pages are deferred until features exist.
One page per persona from 01-audience/personas.md, plus the planned Shopify vertical.
Category education. The GEO-versus-SEO page does double duty as the answer to the most common objection and as a citation target in Aplo's own category.
Reusable blocks — see global/README.md.
No price point may be published until pricing is resolved. pricing.md exists as an empty placeholder describing what it will contain and nothing more. Tracked in 06-roadmap/known-gaps.md.
Aplo is pre-alpha, so no page may claim a working product. The conversion action across the site is a waitlist or a free visibility report, never a trial of software that does not exist. Any page implying self-serve signup is wrong.
No customer logo strip, no "trusted by N teams," no invented counts. The existing aplo.so page has used placeholder logos and that must not be reproduced.
TBD: whether /compare/ gains competitor-versus-Aplo pages. Only defensible once there is a shipped product to compare, and every claim would need to survive that competitor reading it.
TBD: a /methodology marketing page, or does the docs methodology page serve that role from both surfaces?
TBD: whether the free report lives at /report as its own route or as a home page module.
TBD:aplo.one — redirect to aplo.so or retire.
